lisa lloyd

 
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FOUNDER

Lisa has forged a 10+ year career getting people’s attention, so much so that her colleagues claim she has a PhD in storytelling. What’s her secret? “You can’t tell stories unless you listen to stories. The trick is to listen to what they’re not saying.” Her passion for storytelling is equally matched by her skill. Considered “The Universal Translator,” by her peers, Lisa is fluent in people.

She has worked with international, national and local entities in both the for-profit and non-profit sectors. Her expertise in strategic planning, market research, and social marketing, promotes advocacy and adoption by way of connecting the dots.

SOCIOLOGIST

As a trained sociologist, her life’s work is to fully integrate behavioral science into communications to achieve cultural congruence. With this in mind, she began her communications career to advocate for vulnerable communities particularly in the healthcare sector.

Communications leader

Leveraging curiosity and behavioral science, Lisa was an integral player in helping organizations better understand and engage their target audiences. Her worked spanned over 100 state associations and chapters, multiple national and international organizations.

She introduced, developed, and amplified initiatives that were recognized on various media outlets including ABC, MSNBC, FOX, FORBES, People, Entertainment Weekly, thus becoming an award-winning communications leader.

SOCIAL MEDIA STRATEGIST

Lisa was an early adopter of social media because it was another vehicle to tell stories. She stressed to organizations that there was a penetrable market on social that they weren’t taking advantage of. Given her persuasive nature, national healthcare associations, government entities, and healthcare influencers trusted her to cultivate, manage, and amplify their social media presence.

Lisa’s influence is embedded in Hillary Clinton’s presidential campaign, #EndNurseAbuse, #HealthyNurseHealthyNation, #NursesShareYourStethoscopes, Families against Separation, #EndGunViolence and notably:

  • A national campaign resulting in 300 million impressions worldwide

  • A presentation on barriers to reporting workplace violence against nurses accepted by the American Public Health Association for their Annual Conference

  • Audience growth on Facebook from 800K to 1.4 million followers in one year and an increase in LinkedIn followers by 104%

CREDENTIALS